The Spoked B

Posted in Jerseys No Comments June 28th, 2007

Even Uni Watch is slobbering over the new uniforms

It’s good to see that the new Bruins uniforms also got a stamp of approval from Paul Lukas’ Uni Watch, the fashion police of professional sports.

BOSTON BRUINS

The Basics: Changing from this and this to this and this.

The Details: The B at the center of the team’s classic spoke/hub logo now has serifs, and the club’s 1920s logo is the basis of a new shoulder patch, which features the team name on the home jersey and the city name on the road jersey.

Uni Watch’s Take: Such a magnificent upgrade that the Uni Watch grounds crew had to spread a tarp across the Uni Watch offices because puddles of drool were beginning to form. The sleeve stripes, the hemline stripes, the lace-up collar, the two-tone shoulder yoke (which evokes the team’s classic era) — this is what a hockey uniform is supposed to look like, people. After all the hand-wringing over what Reebok’s new snug-fit template might do to the game, it turns out that you can barely even see the various stretch panels. A welcome burst of sanity in an increasingly nonsensical uniform world.

Official Uni Watch Grade: A

Amen, brother. Amen.

Posted in Jerseys 1 Comment June 21st, 2007

The NHL is now laughing at you and your outdated jersey

I guess if you’re struggling to find ways to sell your product, making the box look better is one of the easiest things to do. Of course, I’m sure Gary Bettman was hoping for a Rangers-Red Wings Stanley Cup final to boost national interest in the product instead but, hey, you can’t get everything.

You know what, though? These new designs ain’t too bad! Although I’ve always been partial to the ‘48-’49 logo, hearkening back to the old ‘32-’33 logo looks good too. And the secondary logo with the prowling bear (which was inspired by the ‘24-’25 logo) is awesome. The only way it could have looked better is if he was carrying Serge Savard around in his mouth.

Hmmm…maybe it’s time to formally retire my old Joe Juneau jersey and purchase a new one. Maybe I’ll get Chara inscribed on it. There’s no way an expensive-player-on-a-poor-team-who’s-worth-several- prospects-to-a-Stanley-Cup-contender can get traded in this day and age…can he?